Toolkit: Workflows

Cutting Through the B.S. of the Fitness Industry

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90% of fitness businesses struggle and fail within 2 years.

You always feel like there are a thousand things you could do improve your business but you're just bogged down.

Every month there is a new trend that seems like the solution to crush it and start having clients pouring in.

You're discouraged when it seems like everyone else is killing it and you are alone, trying to manage the business and put a front online that you're living stress-free with that entrepreneur life.

The truth of the matter is, it takes a long time to realize how to run and scale a successful business. There are a lot of dips and dives to figuring out to what you need to succeed

So much business advice is just a huge dose of "you can do it!"

But reading generic conversations about what to do makes you feel like your floundering and can't get a grip on what you need to do with your business.

On top of all of that, trying to figure out how to run a fitness brand can cost thousands or dollars and a ton of time just to learn the basics.

And that's where The Toolkit Workflow comes in.


It quickly gets you out of the 'I can't get started' mode and helps you nail down where to go.

The Toolkit Workflow lays out a ton of ideas and strategies if you are in any service type of fitness business that wants or needs more clients.

The different options walk you through the entire process from A to Z, with templates and timelines for making sure everything is done right. This will prevent you from wasting thousands of hours and dollars doing it wrong.

"I was connected to Doc (Cofounder of the Toolkit) through a colleague, in hoping to network to build my brand smarter and better. I needed some guidance, and working with Doc has opened my eyes in terms of what building my brand truly means. He's always on time, efficient and when he says he will do something, he literally does it as he said. Very reliable and I highly recommend him to anyone looking to network and build."

- Rachel McKay, Fitness Model and Actress

Jumpstart: The Roadmap for Your Success

For ones just starting out in their fitness journey.

Starting out on something new is hard. It's stressful and it feels like there are a thousand steps to get this new venture off the ground. And on top of all of that, there are a million "experts" telling you what to do!

So instead of it being a great time and a new chapter in your life, it's stressful and you're too paralyzed to take the first steps.

Jumpstart was made for you.

Behind every single successful brand, there are three fundamentals that have made them great. We break down how you can start on the right foot and build a road map for success.

This isn't a cookie cutter approach. We tell everyone to follow a template that allows you to build your unique voice and introduce your business to the market with your special skills and passion.


  • Planning Session
  • Consulting call to figure out what you need to do first
  • Roadmap
  • The step by step guide to get you to your goals and to make sure you stay on track
  • The 3 Fundamentals to Build Your Stand Out Business ($300 value)

Building Blocks: Framework

A revolutionary template based on traction marketing.

For ones needing the right scripts and framework to get your ideal client and start building your brand.

For example...

You're running your current business but you need a change. You started this business a few years ago, but now you're dreading the day to day aspects of it.

You built your company with sweat equity but you're not seeing any returns and every month it's getting harder and harder.

You have a network of people and you're ready to make the switch. But you're still juggling your current business but you need a support team to make sure you keep on track and putting your time and effort into the right areas.

Instead of worrying about all the tech and intangibles we give you the support team to convert your current followers so you build your brand on a sturdy foundation before you start to scale and need anything fancy.

Building Blocks keeps you on track with outreach, giving you the right scripts and framework to engage with your idea and set you up for success.


  • Monthly Focus Call
  • Weekly micro lessons and reminders to constantly keeping your momentum on track for your brand
  • Audit of your current website and social media to refocus on the message you want for your brand
  • Access to all our in-depth case studies and actionable plug and play blocks to build your business

Scale: Logistics

You have a great business but you need to take it the next level and you need the logistics and tech to build a scalable brand.

Your business is thriving. You're not even sure how you're leads are really coming in, but you're crushing it! But as you keep getting more sales and members, you feel you're getting overwhelmed.

You're working 12-18 hours a day and trying to squeeze your life in between the spare moments you have trying to run your business.

You know you can really own your market but you're hitting full capacity.

You need a team to come in to analyze your business, provide guidance on how to streamline your processes and SOPs and create a scalable model for your brand. And you need that all while implementing the right tech to keep this company small and manageable.

We got you covered.

Introducing our Scalable + Logistics team support


  • Scalable model and logistics team support, analyzing your needs and creating a step-by-step approach for growth and scheduling for when to scale
  • Install of software and systems
  • Walkthrough tech tutorials to build out the tech as you grow
  • Monthly call based and review of system

Additionally, all Workflows include:

- Each month we have an expert come in to talk about their business and we compile tips based on their experiences. The experts are from all corners of the fitness realm so their business models vary and allow you to try and see where you want to go in your business

- Step-by-step concepts to help you form the brand you want including guides to find out what type

- Worksheets that are easy to read, follow and execute

- SOPs (standard operating procedures) for specific business structure

- Calendar templates to create content

- A great resource to access with you everywhere you go so you can always have it when something comes up. Includes on-demand video library

- And special packages and passes throughout the year

The fastest way to scale your fitness business all rolled into this one service

Real, concrete, actionable steps. Start your dream business now.

Your Instructor

The Toolkit Team
The Toolkit Team

We are a collection of creators from around the fitness industry obsessed with innovation.

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